Field Notes from a Technical Founder

Field Notes from a Technical Founder

Customer Discovery Techniques: Validating Startup Ideas for Product-Market Fit

Stop Guessing. Start Listening.

Thomas Rell's avatar
Thomas Rell
Jul 12, 2025
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a man and a woman sitting at a table
Photo by Mina Rad on Unsplash

Starting a business without understanding customer needs? That’s like building a house without a foundation. A lot of entrepreneurs get swept up in their own ideas before checking if real customers even care.

This path usually leads to products nobody wants and, well, a lot of wasted time and money.

Field Notes from a Technica…

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